LUXURY LIVING
THE MCKENZIE PROJECT
In today’s multi-family housing market, residents expect more than just a place to sleep—they’re seeking vibrant, tech-integrated communities where they can live, work, and play without ever leaving home. That’s the driving force behind the McKenzie Project and why they chose to partner with Sensory Integration. We redefine amenities by integrating advanced technology, sensory engagement, and thoughtful functionality to elevate everyday living.
HOW WE GOT STARTED
The McKenzie Project began with a clear directive. We had to transform rendering concepts into real-life experiences. Partnering closely with architects, investors, and developers, our team at Sensory Integration built aesthetic amenity spaces from the ground up. From high-end AV systems and lighting to swimming pools, fitness lounges, golf simulators, and rooftop hangouts, every detail was guided by the original vision and adapted with precision.
WHAT SETS US APART
What sets the McKenzie Project apart is our team’s ability to match renderings with real, manufacturable materials. We created customized solutions —even crafting pieces by hand when off-the-shelf products fall short. When it comes to creating a vision, our team thrives on smart, resourceful innovation.
PROJECT'S CORE PHILOSOPHY
OWN THE ROOM
That means tapping into all five senses to create immersive environments that feel alive. Coffee-scented air fresheners in the lounge. Sunscreen-scented spaces by the pool. Low-frequency music subtly pumping through speakers before an event begins. This is not just about design—it’s about emotion, memory, and experience.
“People want to walk in and feel something,” explains CEO of Sensory Integration, Darren Smith. “That vibe is what sells—whether it’s an EDM workout mix in the gym or an ambient art channel in the lobby. The space has to speak before anyone else does.”
TECH
Technology plays a starring role in the McKenzie Project. With integrated control panels, custom automation, and user-friendly interfaces, even complex AV setups are made simple. The systems don’t just turn on a TV—they manage music zones, lighting, video content, card access, and more. All of it is automated, scalable, and designed for turnover-friendly operation by tenants, staff, or property managers.
The goal? Luxury tech that’s intuitive. From digital art displays to live content channels, from karaoke setups to yoga zones, every feature is curated for seamless use—no tech knowledge required.
BUDGET
Standout amenities drive leases—and our approach makes that possible without blowing the budget. Our team’s deep experience in sourcing and manufacturing means we can deliver high-end results while being mindful of financial constraints. Think of it as value engineering with style.
In many cases, amenity spaces like lounges or bowling alleys cost a fraction of the per-unit build but generate major ROI through increased leasing appeal and resident satisfaction. As our CEO Darren Smith puts it, “The apartment might be where you live, but the amenities are where you want to be.”
COMMUNITY
Perhaps the most powerful part of the McKenzie Project is its role in community building. These spaces aren’t just visually stunning—they’re designed for engagement. Think resident mixers, rooftop parties, coffee mornings, and wellness events. In a post-COVID world where people crave connection and convenience, this amenity-first living style hits the mark. Let’s create a space where residents want to stay.
STAND OUT WITH AN IMMERSIVE EXPERIENCE
The McKenzie Project represents a shift in how we think about housing—from simple shelter to immersive experience. And as cities grow denser and real estate prices climb, the value of curated, tech-forward amenities will only continue to rise.
Whether you’re a developer, designer, or dreamer, the McKenzie Project showcases one thing: luxury isn’t about excess—it’s about intention. It’s about designing spaces that feel as good as they look, while making it all easy and unforgettable.
